Consumer TrustTraceability Systems “Meat”ing the Problem of Counterfeit Goods: The Importance of Traceability Systems and Consumer Trust A 20-year analysis of food fraud reported that counterfeiting accounted for 43% of identified fraud within the…Bart BroothaertsAugust 31, 2022
Brand quality A decentralized, NFT driven community-led alternative to (quality label) auditing Quality labels/certifications, sustainable practices, and a transparent process have become increasingly important for brands to…Bart BroothaertsJune 11, 2022
Food industry Why are margins in the food production industry low? When talking to food producers it often becomes clear that the margins are relatively low.…Bart BroothaertsJuly 13, 2020
COVID-19Supply chain Supply chain disruptions during COVID-19 and how the Unova system could have mitigated them Steps missing in the supply chain Globally many supply chains are disrupted by the COVID-19…Bart BroothaertsApril 29, 2020